Events
HUB CITY DAYS
July 23rd - July 25th, 2026
Downtown Marshfield
Every summer, downtown Marshfield comes alive for Hub City Days.
Hub City Days is a community celebration filled with live music, great food, family activities, local shopping, and unforgettable moments with friends and neighbors. Join us for a weekend packed with energy, entertainment, and hometown pride.
Main Sponsors: Sanford Health Marshfield Center; Nelson-Jameson; Simplicity Credit Union; Festival Foods; Waste Management; Planet Fitness; Crocket Septic;
Event information below:MOVIE IN THE PLAZA
Dusk | Wenzel Family Plaza, July 23rd 2026
Main Sponsor - Movie in Plaza Forte Opening Solutions
Other Sponsors Quality Tank Solutions; Forward Financial Bank
Friday, July 24th
SHOP HOP 5 - 7 PM | Downtown Marshfield
Enjoy the sweetest Wisconsin summer shopping and dining night. Plan for dinner and moseying to see what stores have up their sleeves. Live music, sales, promotions, and photo-ops are all rumored to be in the works!*
Streets will be closed to traffic Central Ave - Veteran's to 4th St., but participating stores run from Arnold all the way to 9th Street, looping in Chestnut and Maple Aves.
*Bring your receipt to the beverage tent at Wenzel Family Plaza between 7-9 p.m. to receive an entry to win Brew Fest tickets for each receipt you show with your 21+ ID. Winners will be announced at 9 p.m. Tickets will be held at Hub City Brew Fest for those not present for the announcement.
Live music at Wenzel Family Plaza! featuring SOTA POP
Friday Night Stage Sponsors:
Ho-Chunk Gaming Nekoosa; Woodfield Suites; Kwik Trip; State Bank ; Forward Financial BankBIKE CRUISE
5:50-6:30 PM | Downtown Marshfield
Join one of two neighborhood group rides into downtown. First 100 participants will receive a goodie bag. At the finish line, visit bike-related vendors and join in the Shop Hop fun.
Meet at a group ride starting location by 5:50 PM. Rides depart at 6 PM Starting locations: Wildwood Zoo Train on the corner of 17th and Roddis Marshfield Middle School Tennis Courts
Sponsors Sports Den
There will be a Car-Themed scavenger hunt for the children. 100 tickets will be hidden throughout Downtown Marshfield. Tickets can be redeemed for a miniature car.
Sponsor Main Street MarshfieldSaturday, July 25
CAR SHOW
10 AM - 3 PM | Downtown Marshfield
The Hub City Days Car Show spans over 10 city blocks, features 500+ car/bike entries, a live DJ, door prizes, veteran appreciation raffle (2 PM).
It's the car show you can't miss! Car show vehicle awards are presented at 3 PM. Food vendors will be located throughout the event and local restaurants will be open to serve you!LIVE MUSIC & BEER GARDEN
11 AM - 11 PM | Wenzel Family Plaza
11 am -7pm featuring
JERRY SCHMITT BAND - 11AM-3PM ;
MIKE NANSTAD - 3PM-7PM
Saturday Day Stage Sponsors Marshfield Bass Club; Boson Company; Next Home Hub City; Weinbrenner Shoe Company; Associated Bank
Saturday Night Music 7pm-11pm
featuring
HYDE
Saturday Night Main Stage Sponsor Forte Opening Solutions
Enjoy live music with no cover charge! Bands will play 11 AM to 11 PM.BREW FEST
12 - 3 PM | Wenzel Family Plaza
Brewfest Main Sponsor: Forte Opening Solutions
Other Sponsors: Partners Bank
Live music sets the tone for summer as cold beer flows all afternoon. Local breweries offer multiple samples so you can discover your new favorites. Take home a souvenir glass
Food vendors, shopping, car show, craft show, and beer garden are all conveniently located within a few blocks of the event.
Tickets:
- $30 presale $35 Day of eventHub City Days Craft Show
Located on East 2nd Street
Craft vendors should inquire with Kriss Schmitt: [email protected]
FAMILY ZONE
10 AM - 3 PM | Veteran's Park
Friday Night Food Vendors - Full Saturday Food Vendor 10 to 11pm - fullDownloads: